Why responsive web design?
Are you wondering why it’s important to use responsive web design? It’s really no surprise that mobile internet usage has taken off in the past few years. In a report from Morgan Stanley, mobile internet usage will be surpassing desktop usage this year. Even with this evidence, a majority of business websites remain incompatible with mobile devices. Not only are they turning away potential customers, they will be losing existing customers as more and more competitors move over to responsive, mobile-friendly, website structures.
What is the difference between mobile-specific and responsive website design?
With mobile templates, they are created for specific devices. Users are driven to the specific template based on their device. They require you to have a domain for each device. Responsive web design allows you to have one site that adapts to all screen sizes and is coded to adapt to the device on which it is being viewed.
The term Responsive Web Design, coined by Ethan Marcotte, has been the most popular technique and is a widely used technique for designing mobile-friendly websites. If you’re not yet convinced, here are a few reasons to consider a responsive website design.
Mobile Usage Might Be Growing
Of course it’s growing… and it will continue to move on its upward trend. But despite the statistics, the majority of businesses do not have mobile-friendly websites.
- Over 20% of Google searches are being performed on a mobile device
- In 2012 more than half of the local searches were performed on a mobile device
- In the United States, 25% of internet users only access the internet on a mobile device
- 61% of people have a better opinion of brands when they offer a good mobile experience
- 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets
You Can’t Ignore the User Experience
Google’s Think Insights on mobile shows that when users land on your website and get frustrated or don’t see what they’re looking for, chances are they will leave immediately and head towards a competitor’s website. It is also noted that if users have a positive and comfortable experience, they’re much more likely to purchase a product or service.
You’re On Social Media and Blogging
If you’re like many business owners, social media and blogs are a part of your online marketing strategy. These activities drive mobile visitors. In a study by ComScore, it’s found that 55% of social media takes place on mobile devices. Understanding this fact, if you’re sharing links to your website, you will most likely experience high bounce rates and low conversions if your website is not mobile-friendly.
You’re Looking Forward to the Future
One major benefit of responsive design is that the template size is based on screen size, not the device. So no matter what device and/or size on which a user is viewing your website, it will display correctly for that screen size. In the future, new devices like TVs, watches, glasses, etc. will be used for web browsing. With a responsive design you can be assured that your well-crafted website design and user experience will not turn off potential customers… but in turn, convert at much higher rates.